Tel Aviv Global & Tourism is a municipal company managed directly under the Office of the Mayor of Tel Aviv-Yafo. Its primary efforts are directed toward making the city more accessible to the world and facilitating its quantum leap in the global arena, achieved in cooperation with municipal, national and private partners.



Yael Froman-Ideses manages the Tourism department, which is responsible for: managing Tel Aviv's International Convention Bureau; hotel development; initiate, establish and operate new tourist attractions; operate TIC and walking tours around the city; tourism experience; community tourism; sustainable tourism; etc.



Yael holds LLB in Law and Psychology from the Hebrew University of Jerusalem, and LLM in Public Law from Northwestern University in Chicago and Tel Aviv University.