Silver Sponsor
Best Western is the largest brand in Canada and in 2012 we will exceed 200 hotels. More than ever, developers should strongly consider Best Western. To the consumer, our brand is synonymous with value and service, resulting in superior ROI performance for our hoteliers. We also have a long history of anticipating consumer preferences with respect to booking channels---our website, mobile applications and social media presence have received accolades across the industry and have become consumer favorites, resulting in a more powerful reservations pipeline to our Member hotels. Our loyalty program, Best Western Rewards, has grown exponentially and is delivering record-breaking revenue to our properties. As The World’s Largest Hotel Chain®, no other brand can match our distribution, or our flexibility. While continuing to operate as a single brand, Best Western offers developers three options globally: BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER®. The brands are intended to convey Best Western’s various product experiences ---midscale, upper-midscale, and upscale—and to properly set guest expectations at the point of booking.
