Executive Board Member | newBrandAnalytics (nBA)
Mark Lomanno is an Executive Board Member at newBrandAnalytics (nBA), the leading provider of social business intelligence solutions and competitive insights to the Hospitality, Restaurant and Retail industries. In that role he not only serves on the company’s Board of Directors but also has taken an active role in the management of the company. In that capacity, Mr. Lomanno helps shape nBA’s strategic direction, is involved with creating and enhancing new customer satisfaction research solutions and building relationships with hospitality brands, owners and operators.
Lomanno is the former President and CEO of Smith Travel Research (STR), the hotel industry’s global authority on current trends in supply, demand, occupancy and room rates. Under Mr. Lomanno’s 15 years of leadership, the company grew its US platform to become the most respected firm in global hotel benchmarking. Prior to leaving STR, Lomanno co-authored “Distribution Channel Analysis: A Guide for Hotels, the definitive study on the lodging industry’s on-line environment.
Mr. Lomanno serves on the advisory boards of the Center for Hospitality research at Cornell University and the University of Delaware’s school of Hotel, restaurant and Institutional Management. He is also an active member of the Hotel Development Council of the Urban Land Institute and is a named Conti Professor at The Pennsylvania State University. Because of his in-depth knowledge of current hospitality industry issues and trends, Mr. Lomanno is asked to give numerous speeches at industry conferences, industry seminars and hotel brand meetings throughout the year. He is also a frequent lecturer at The School of Hotel Administration at Cornell University.
Mr. Lomanno holds a BS degree in Marketing from LaSalle University and an MBA from Temple University. He lives in Cape May, NJ with his wife and is an avid runner and Philadelphia Phillies baseball fan.